Empowering NZ Wool's Sustainable Future

Streamlining farm-to-export efficiency, ethics, and regeneration

Bridging the gap

WoolTraceNZ™ is a blockchain-powered digital platform designed to revolutionise the New Zealand wool industry by providing end-to-end traceability, transparency, and sustainability verification from farm gate to retail.

In an era where global consumers demand ethical sourcing, carbon-neutral supply chains, and verifiable provenance—especially for premium natural fibres like NZ wool—WoolTraceNZ™ bridges the gap between traditional agriculture and modern digital innovation.

Built on secure, immutable blockchain technology, the platform ensures every bale of wool's journey is documented, reducing fraud, enhancing market value, and opening doors to premium international markets (e.g., EU's Green Deal and India's growing sustainable fashion sector).

Shearing the spotlight

Amanda Bransgrove founded WoolTraceNZ™ to revitalise New Zealand's wool industry through traceability and sustainability. Raised in Central Otago as a stock agent's daughter, she spent school holidays on family farms, fostering a deep love for sheep, land, and wool. With over 30 years in fashion—from modelling to creative roles—she's seen the environmental damage of synthetics and fast fashion waste, while witnessing wool's decline.

Blending rural roots with fashion expertise, Amanda created WoolTraceNZ™ to connect farmers directly to consumers via a full-supply-chain traceability system. This promotes transparency, ethics, and fairer grower returns, positioning wool—a renewable, biodegradable fibre—as a superior alternative to synthetics.

Her vision: a thriving, eco-conscious NZ wool economy that honours tradition, cuts harm, empowers farmers with better prices and recognition, and drives global change in fashion and agriculture—for lasting impact across generations.

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